Website Design & Development
The foundation of your online presence
Looking for a dedicated web company?
At Watman Web Design Ltd, our passion (not surprisingly), is websites!
We love designing awesome websites and working closely with our clients to build long-lasting relationships as well as successful businesses.
Our goal with every project is to;
- Understand your business, brand and online goals, coupled with research of your competitors, consumers and industry.
- Create an intuitive, user-friendly website design to represent and effectively showcase your brand.
- Build an optimised, responsive website, delivering your products and services direct to your target audience.
- Support your online business, empowering you with the knowledge and tools for you to thrive.
We have the pleasure of working across a diverse range of industries, forging each project forward on the grounds of solid working relationships with our clients.
Understand the types of website
We design and develop a never-ending range of websites, each unique in its own right.
We work with you to determine the requirements of your website, and what you need for your online users.
You may require a simple showcase of your services or a place where users can easily browse and purchase products.
Perhaps you need something more interactive, or the ability to deliver services directly online.
Rather than be bound by the restrictions of 3rd party or template websites, we build bespoke websites from the ground up for your specific requirements with complete flexibility.
This also ensures you have the freedom to further develop your website as your business grows and expands.
Brochure Websites
The base of any website is the brochure system. Perfect for business, service, venue and information showcases and online portfolios.
A brochure website requires;
- Strong branding and user-friendly design
- Intuitive menus and navigation.
- Service, information, and enquiry pages.
- Online forms, image and media galleries.
- News, blogs, and social media integration.
- Excellent SEO and content structure.
As the online portal to your business, your brochure website should be optimised for your audience in order to increase conversions, turning visitors into customers.
Brochure websites, although simple in functionality, should be well-structured and offer an effective representation of your business, brand, and services.
Ecommerce & Online Stores
An extension to the base brochure features, ecommerce websites allow you to sell your products and services direct to your customers.
Ecommerce websites require;
- User-friendly product, category, service and purchase pages.
- Effective browsing and on-site search facilities.
- Secure ordering, checkout and payment gateway.
- Efficient stock, and customer management
- Order processing, invoicing and reporting.
Ecommerce websites should be furnished with all of the features and tools you require to offer your customers the best possible user experience.
You should also have everything you need to manage your business effectively, complete with a comprehensive management suite, reporting and analytical insights.
Bespoke Developments
Completely customised website systems that require that extra functionality to make you stand out or improve your processes.
Examples of bespoke developments;
- Booking systems, for reservations, events, appointments, classes, and courses.
- Product Customisation - allowing users to design and personalise items with live previews
- Events and activity promotions (with optional booking systems)
- Directory listings for businesses, classifieds, property listings or recruitment
We build completely tailored systems to aid you in managing your online business processes.
Adapting and applying our developments across a whole host of industries, we are always excited to work with new sectors, unique creatives and growing businesses.
Our approach to the design and development of your website
A website is the online portal to your business and the key showcase of your brand.
It must clearly communicate who you are, what you offer, and what sets you apart from the competitors in your industry.
Once we have a thorough understanding of your business, competitors and target audience, we begin the process of translating your brand, goals and objectives into an effective online user experience.
We bring together;
- Creative perspective of design, branding and expression
- Functional considerations of user journey and conversions
- Technical aspects of website security, performance and search engine optimisation
Branding & Design
Your business branding and website design should be clear, consistent and speak directly to your target audience.
When designing your business website, we work with you to;
- Ensure your brand effectively represents your company values and ethos.
- Create an online experience consistent with your brand.
- Design an engaging showcase of your products and services
We work to communicate your brand in a way that builds trust and resonates with your target audience as part of a stunning website design.
User Experience
A positive user experience on your website is crucial to ensuring your visitors are engaged in your content and can find what they are looking for, quickly and easily.
When building your website, in order to develop a successful user journey, we;
- Create easy to use, intuitive navigation, directing users efficiently around your website.
- Optimise pages with clear calls to action, leading visitors through your process.
- Structure your content, so it is engaging and easy to consume for users.
We ensure that your website is built and optimised for conversions, in order to turn visitors into customers.
Responsive Website Design
With the growing majority of people using mobile and tablets to browse online, your website must perform effectively across all devices.
As we develop your website, we factor the cross-device experiences with;
- Optimised content rendering to maintain efficient load speeds.
- Prioritised actions and navigation to guide your visitors clearly and effectively.
- Translate your layout and design to deliver a consistent experience across all devices.
All our websites are fully optimised for mobile & tablet devices, ensuring a seamless user experience.
Secure, high speed hosting
Quality, high-speed, reliable website hosting is essential to your business. Your website and data must be secure, regularly backed-up, and fully compliant.
We use UK Servers, providing;
- Fully secure PCI DSS Compliant Hosting.
- 99.99% website uptime, unrivalled security with SSL Certification.
- Multiple back up points, daily and weekly, on a rolling 3 month basis.
- Internal database back-ups’ for up to 18 months.
Quite simply, we take a best practice approach to ensuring that your website and your data are 100% safe.
Search Engine Optimisation
A great website is nothing, if it's not getting found. The optimisation of your website is essential to ensure that search engines can find, index and deliver your web pages in results.
We furnish your website with a powerful SEO core;
- Automated and manual SEO tools allowing for per-page optimisation
- Auto-generated, customisable XML & HTML Sitemaps
- Clean coding with automatic media compression and optimised content delivery.
Each of our websites are primed for outstanding search engine performance, empowering you to implement your keyword and SEO strategy effectively.
Powerful Content Management
You need a comprehensive Content Management System allowing you to manage and update your website content.
Your CMS - complete control of your website;
- Browser-based admin area, to update at any time with no need for downloads or installation.
- Unrivalled flexibility with unlimited webpages, layout management and design suite.
- Feature rich with interactive online forms, ecommerce management, reporting and analytics
- SEO & social media integration to streamline your marketing and promotional activities
Your Content Management System provides you with a power-house of editing tools to ensure your website is always up-to-date and presented professionally.
Content Management has never been easier
We build every website onto a powerful Content Management System, allowing you to manage your content and promote your business effectively.
Your CMS is fully loaded with tools to make your content editing and website management easy, stress-free and insightful.
Manage, Promote & Evolve
We also provide you with important tools which allow you to promote your website, optimise your content for search engines and gain useful insights into your online performance.
Your website is future proofed, as we run global updates, meaning whenever we make new tools and features for the CMS, they are made available to your website as part of ongoing developments.
Online CMS
Through one, easy-to-use, online portal you can manage everything, from your website content, products, and promotions to customers, orders, reporting and SEO.
The portal into your online presence;
- Browser-based online portal, allowing you to log in from anywhere at any time
- Manage all content, products and media, with easy search and navigation
- Complete ecommerce system to manage customers, orders, reporting and invoicing
- SEO management to effectively optimise your website for search engines
- Design suite to update your images, media, layout, style, and design
- Social media scheduling and publication tools
- User management and multi-admin editing supported
- Analytics, insights, tracking and reporting
Your admin suite gives you complete control and flexibility to effectively manage and promote your website.
Stress-Free Management
Your admin area allows you to easily search, navigate and edit your content. We also furnish you with a great selection of management tools to keep on top of your content.
Editing made easy with;
- Real-time desktop and mobile previews to ensure the best user experience across all devices
- Page editing checklist to mark off your tasks as you complete them
- Image, Video and Media galleries
- Content notes and internal categorisation
- Content search and customisable browsing overviews
- Clone existing pages and layouts for quick setups
- CSV Import/Export (ideal for bulk product updates)
- Full screen editing mode
- Font styling and formatting
- Easy link insertion and formatting
With your website CMS, your content management is simple, flexible and stress-free.
Websites Built for Purpose
Your website will be high performance, optimised and fully loaded with all of the tools you need to thrive online.
The highest quality experience for you and your users;
- Fully responsive websites for desktop and mobile devices
- Fully secure systems with SSL Certification and verified device login
- High speed hosting for optimal website performance
- Onboard CRM and customer management
- Live Chat - to liaise directly with your customers
- Customer Reviews - with admin authorisation
- Interactive Online Forms - for data collection, marketing and service processin
This is just a small selection of important features, however, our unique modular system allows us to create your website system and design to your exact requirements.
We love getting creative and always enjoy a challenge.
Your website content management
Complete with 1-2-1 training and support resources, you will be a website pro in no time.
Your website will offer your customers and visitors the best possible user experience, and provide you with everything you need to run your online business efficiently and effectively. From day to day management, to customer relations, insights and reporting, we've got you covered.
If you'd like to know more about the technical side - explore all of the features that your website CMS brings to your website.
We work with you to scale and grow your business effectively
Through a process of understanding your target audience, industry and competitors, we research and plan every step of your website development.
Working with you to refine your branding and online user experience, our goal is to provide the ideal digital portal for your business.
Together, we will focus on the design and development of your website, producing an essential tool for your business to thrive.
We work with you to strategise the optimal marketing and promotional avenues for your business and furnish you with support and resources for every step of your journey.
Let's take a look at the process
Discovery
Research & Specification
At this first stage, our aim is to understand everything about you and your business.
We will discuss your ideas, website requirements and goals to gain a complete picture of what we need to achieve from your project.
Following this, we engage in market and industry research, competitor analysis and demographic exploration to put together a specification and proposal for your project.
During this initial stage, we work with you to;
- Understand your business, services and industry sector
- Outline your target audience and competitors
- Breakdown your current online presence and key avenues for promotional activities
- Establish website key features and requirements
- Produce a specification of your website and content management system
- Identify project cost, terms and timescales
Once we have agreed the specification and the project has been actioned, we can officially welcome you on board and get stuck into the first stages of development.
Planning, Concept & Design
Now the really exciting part starts. Drawing from our initial research, we now work with you to plan the structure of your website and start the design process.
We share with you a development platform link on which you can see your website being built, discuss and provide feedback at each stage.
During this stage, we will work together to;
- Produce the initial design, branding and colour scheme for your website
- Build the initial layout and structure to demonstrate the user experience and website flow
- Decide on the navigation and core page types required
- Plan your content creation with you, and what needs to be produced for your pages
- Select appropriate imagery and media content
- Choose the right fonts, sizing and display style
- Evaluate the initial concept in line with the project goals
In summary, this stage is dedicated to the design, look and feel of the website. This allows us to see the core features in the context of your branding and gain a true reflection of the user experience.
Creation
Construction
Build & Development
Once we have our initial concept in place, we will proceed to build and integrate all of the key features and functionality required for the website.
This will all be done on the live development link, allowing you to test, discuss and provide feedback as we work.
The development stage includes;
- Core features such as ecommerce, booking systems, blogs and directories will be built into the website
- The website will be fully integrated onto your Content Management System
- Registration processes, account areas and user processes will be implemented
- The website will be developed and adapted for responsive display across mobile and tablet devices
- All processes will be tested and reviewed together as part of this process
- We will discuss and implement feedback to finalise the complete working flow of the website
Seeing your ideas come together into a fully functional website is one of the most exciting parts of this process. Communication is key and we value your input at every stage.
Content & Training
Once your website is built, it's time to get you behind the wheel.
This is where we introduce you to your admin area and work with you to get your website populated with all of your content.
During this stage, we will;
- Provide 1 to 1 Training - either in person or via telephone on screen share
- Advise on content structure, keyword research and optimisation
- Help with SEO - to ensure you can effectively communicate your content purpose and intention to users and search engines
- Assist with page layouts and optimal content placement and user experience
- Furnish you with online guides, resources and checklists to assist with your website management
- Review content pages with you to make sure your content is being delivered in the most effective way possible
Whilst you become a website pro and populate your website with content, we will work with you to ensure you achieve the look and feel for your content, service and product pages.
Preparation
Website Launch
Launch & Go Live
Once your website is populated with your content, it's time to begin your website launch.
Our launch process includes;
- Moving your website to the live server under holding page.
- Comprehensive live testing of all features, functions and processes.
- Design evaluation and responsive testing.
- Implementing feedback and required modifications.
- Ensuring your website is optimised for search engines
- Review with you, your marketing and promotional plans
- Submission to major search engines for indexing
- Installation of Google Analytics, allowing you to monitor traffic and behaviour on your website
- Pressing the button for the big reveal and launching your website to the online masses
We will be with you through every step of your scheduled website launch, ensuring that you have any assistance you require as well as help and support moving forward.
Our web design and development portfolio
We take pride in working across a range of industries, helping our clients to effectively reach their audience, communicate their brand and provide the tools to succeed online.
Working across a variety of industries, we have the true pleasure of exploring the different experiences, requirements and challenges brought by diverse audiences and businesses alike.
If you would like to take a look over more of our projects, please visit our portfolio.
What our clients say
Nothing says it better than those we have worked with. Take a look at what some of our fantastic clients have to say about their experience.
Kieran at Watman Web designed a website for our support partnership in Telford & Wrekin (Thrive), giving us one central place for our customers to engage with and access services.
Kieran delivered a professional website on time and was easy to work alongside.
Thank you for the great collaboration.
Lee Herbert - Teflrod & Wrekin
I thoroughly recommend Watman Web Design, they were incredibly professional creating my business website; listening attentively to my brief and implementing it so creatively, they captured the true essence of my Fitness and Wellbeing venture and since its launch it has attracted a new audience for my business and more new clients. Many thanks!
Leanne Anderson - Compass Fitness
We have been using Watman Web Design since conception of our website.
They are always available to assist with any issues, excellent at providing ideas to improve our website, they listen to us and advise us on best ways forward and importantly, are always professional yet fun to work with.
Highly recommended.
Scott Lamont - LS4 Teamwear
11
Years in Operation128
Websites Launched211
Businesses Supported74
Brands BuiltPlanning your new website?
Your website needs to demonstrate what makes you unique and gets the appeal of your brand recognised. It must be simple to use, easy to navigate and look fantastic.
Visitors must be able to quickly and easily be able to find the services, products and information they are looking for whether they are using a mobile, tablet, laptop or even that big beautiful full screen!
Get in touch
If you would like to discuss your own project, whether it is for a new website or app for your business, a refresh of an existing online presence, we'd love you to get in touch for a chat.
Give us a call on
01938 578 146
Or just click below to send us a message
Frequently Asked Questions
Some common questions we get asked about web design and development which may be of interest to you.
