Social media strategies built around people
Social media gives your business the opportunity to stay visible, communicate with your audience and build stronger relationships with the people who matter to your organisation.
Whether someone is discovering your business for the first time, keeping up with what you do, considering one of your services or simply getting to know the people behind your brand, your social channels play an important part in how your business is seen online.
At Watman Web, we provide practical social media support designed to help businesses communicate consistently, create better content and build an online presence that feels relevant, professional and genuinely connected to their audience.
What can social media do for your business?
Social media can help your business stay visible, communicate more effectively and build stronger relationships with your audience.
A well-planned social media strategy can help you:
- Build awareness of your business and brand
- Stay visible to customers and potential customers
- Communicate your services more clearly
- Share news, updates and useful information
- Show the people and personality behind your business
- Build trust through regular, consistent communication
- Drive people towards your website, services and enquiries
- Create content that supports your wider marketing activity
Social media works best when it has a clear purpose, a consistent voice and content that is designed around the people you want to reach.
Strategy & Planning
Good social media starts with understanding what you want to achieve, who you need to reach and what your audience is likely to find useful or interesting.
We help create a clear direction for your social activity, looking at the platforms you use, the types of content you share and how social media can support your wider marketing goals.
This can include:
- Social media strategy and planning
- Audience and customer consideration
- Platform recommendations
- Content themes and campaign ideas
- Content calendar planning
- Competitor and industry review
- Identifying opportunities for ongoing content
Content Creation
Your social channels need content that looks professional, sounds like your business and gives people a reason to stop, read and engage.
We can help turn your services, expertise, projects, news and ideas into useful social content supported by consistent visuals and clear messaging.
This can include:
- Social media post creation
- Branded graphics and visual content
- Post captions and written content
- Service and promotional content
- Educational and useful posts
- News, project and business updates
- Content adapted for different social platforms
Management & Growth
Consistency is one of the hardest parts of managing social media. A good idea once every few months is rarely enough to build a meaningful presence.
Ongoing support helps keep your channels active, organised and aligned with your wider marketing, while giving us the opportunity to learn what content connects most effectively with your audience.
This can include:
- Content scheduling and publishing
- Ongoing content planning
- Campaign and promotional support
- Reviewing audience engagement
- Identifying successful content themes
- Performance monitoring
- Regular reporting and recommendations
Social media packages designed around your goals
Every business approaches social media differently. Some simply need help maintaining a consistent professional presence, while others want to publish more regularly, reach a wider audience and make social media a more active part of their marketing.
Our social media packages provide a clear starting point, with flexible support depending on your platforms, your audience, your content requirements and what you want social media to achieve for your business.
Whether you need help keeping your channels active, building stronger engagement or developing a broader social media strategy, we can help you choose the right package and create an approach built around your organisation and the people you want to reach.
Core Social
Build a consistent social presence
From £295 per month
Ideal for smaller businesses and organisations that want to maintain a professional and consistent presence across their key social channels.
Core Social gives you a clear content direction and ongoing support to help keep your business active, recognisable and visible to your audience.
Includes:
- Social media review and initial planning
- Content calendar planning
- Social media post creation
- Branded graphics and visual content
- Post captions and messaging
- Content scheduling
- Ongoing content recommendations
- Monthly performance summary
Best for: Smaller businesses and organisations that want a reliable, professional social media presence without needing a larger ongoing campaign.
Growth Social
Grow your audience and activity
From £495 per month
Ideal for businesses that want social media to play a more active role in their marketing and communication.
Growth Social provides a broader level of ongoing content, planning and campaign support to help you communicate more regularly and build stronger relationships with your audience.
Includes:
- Social media strategy and ongoing planning
- Content calendar development
- Regular social media content creation
- Branded graphics and campaign visuals
- Platform-specific captions and messaging
- Content scheduling and publishing
- Campaign and promotional content
- Audience and engagement review
- Monthly performance reporting
Best for: Businesses looking to publish more consistently, support multiple areas of their business and make social media a stronger part of their wider marketing activity.
Scale Social
Take social media further
From £995 per month
Ideal for businesses and organisations that need a more substantial social media presence across multiple platforms, campaigns or areas of activity.
Scale Social provides a deeper level of strategy, content planning and ongoing support for organisations that want social media to become an integrated part of their wider digital marketing.
Includes:
- Everything included in Growth Social
- Wider social media strategy
- Broader multi-platform content planning
- Campaign and promotional planning
- Expanded branded content creation
- Audience and competitor research
- Content theme and campaign development
- Performance analysis and recommendations
- Ongoing strategic review
Best for: Businesses with wider audiences, multiple services or campaigns, several active social channels or a greater requirement for ongoing content and strategic support.
Flexible social media support, built around your goals
Our social media packages are designed to give you a clear starting point. The final scope will depend on the platforms you want us to support, the amount and type of content required, how frequently you want to communicate and the wider goals of your social media activity.
Ongoing social media works best when there is enough time to plan content, publish consistently, understand how your audience responds and refine the approach over time.
If your business needs a larger campaign, additional content creation, support across more platforms or a more bespoke social media strategy, we can tailor a package around your requirements.
What our clients say
The best measure of any project is the experience of the people behind it. Here's what some of our clients have to say about working with Watman Web.
Kieran at Watman Web designed a website for our support partnership in Telford & Wrekin (Thrive), giving us one central place for our customers to engage with and access services.
Kieran delivered a professional website on time and was easy to work alongside.
Thank you for the great collaboration.
Lee Herbert - Telford & Wrekin
I thoroughly recommend Watman Web Design, they were incredibly professional creating my business website; listening attentively to my brief and implementing it so creatively, they captured the true essence of my Fitness and Wellbeing venture and since its launch it has attracted a new audience for my business and more new clients. Many thanks!
Leanne Anderson - Compass Fitness
We have been using Watman Web Design since conception of our website.
They are always available to assist with any issues, excellent at providing ideas to improve our website, they listen to us and advise us on best ways forward and importantly, are always professional yet fun to work with.
Highly recommended.
Scott Lamont - LS4 Teamwear
11
Years in Operation128
Websites Launched211
Businesses Supported74
Brands BuiltLet's get Social
Designed around people. Built around partnership.
Whether you're looking for help keeping your social channels active, creating better content or developing a more structured social media strategy, we'd love to hear about your organisation and what you want to achieve.
We'll take the time to understand your business, your audience and the way you want to communicate, then help you build an approach that feels right for your brand.
Get in touch
Frequently Asked Questions
Some common questions we get asked about Social Media which may be of interest to you.
