SEO strategies designed around people
SEO helps your business appear in search results when people are actively looking for the products, services or information you provide.
Whether someone is searching for a local business, comparing service providers, researching a problem or looking for the right company to contact, your website needs to be easy to find, easy to understand and built around what your audience is searching for.
At Watman Web, we provide practical SEO support designed to improve your website visibility, strengthen your content and help more of the right people discover your business online.
What can SEO do for your business?
SEO can help your business become more visible to people who are already searching for what you offer.
A well-planned SEO strategy can help you:
- Improve your visibility in search results
- Reach people looking for your services
- Target relevant keywords and locations
- Strengthen your website content
- Improve the structure of your pages
- Support local discovery through Google Business Profile
- Build long-term organic traffic
- Create clearer paths from search result to enquiry
SEO works best when it is consistent, focused and built around real business goals.
Keyword research
Keyword research helps us understand what your customers are typing into search engines when they are looking for businesses like yours.
Rather than guessing, we look at the words, phrases, questions and locations your audience is already searching for. This helps shape your website pages, content and SEO strategy around real search behaviour.
This can include:
- Identifying relevant search terms
- Researching local keywords
- Reviewing competitor search activity
- Finding service-based keyword opportunities
- Understanding customer search intent
- Prioritising the keywords most likely to support enquiries
Technical SEO
Technical SEO focuses on making sure your website is easy for search engines to access, understand and index.
This does not mean overwhelming you with jargon. It simply means checking that your website has the right structure, loads properly, works well on mobile and gives search engines a clear path through your content.
This can include:
- Reviewing website structure
- Checking page speed and performance
- Improving mobile usability
- Reviewing page titles and descriptions
- Checking headings and page organisation
- Improving internal links between pages
- Identifying technical issues that may affect visibility
Content SEO
Content is one of the most important parts of SEO. Your website needs clear, useful and relevant content that reflects what people are searching for.
This may include improving existing service pages, writing new website content, planning blog articles or creating location-focused pages. The goal is to help your audience find the answers they need while giving search engines a better understanding of what your business offers.
This can include:
- Improving existing website copy
- Writing service page content
- Creating blog content around useful topics
- Planning location-based pages
- Answering common customer questions
- Structuring content around target keywords
- Making pages clearer, more helpful and more enquiry-focused
SEO packages designed around your goals
Every business has different SEO needs. Some need help being found in their local area, some need stronger visibility across their main services, and others need a more strategic campaign to compete across multiple keywords, locations or content areas.
Our SEO packages are designed to give you a clear starting point, with flexible support depending on your website, your goals and the level of competition in your industry.
Whether you are looking for local visibility, ongoing search growth or a more complete SEO strategy, we can help you choose the right package and build a plan around the search terms, pages and opportunities that matter most to your business.
Local SEO
Get found locally
From £295 per month
Ideal for small businesses and local organisations that want to be found by customers in their local area.
Our Local SEO package is designed to improve your visibility for location-based searches and help people nearby discover your business more easily.
Includes:
- Local keyword research
- Google Business Profile review and optimisation
- On-page SEO for key local pages
- Metadata improvements
- Local content recommendations
- Local directory and citation guidance
- Review strategy guidance
- Monthly performance summary
Best for: Businesses targeting one main local area with a focused set of priority search terms, such as local bars, restaurants, tradespeople, retail shops or service-based businesses.
Growth SEO
Grow your search visibility
From £495 per month
Ideal for businesses that want to improve their website visibility and build stronger search performance over time.
Our Growth SEO package gives your website ongoing attention, helping improve key pages, target relevant search terms and identify new opportunities for organic traffic.
Includes:
- Keyword research and search term planning
- Website SEO review
- Technical SEO checks
- On-page optimisation
- Metadata improvements
- Internal linking recommendations
- Content recommendations
- Blog or service page content guidance
- Monthly performance reporting
Best for: Businesses looking to target several key services, search terms or content opportunities.
Business SEO
Build a stronger SEO strategy
From £795 per month
Ideal for businesses that need a more strategic SEO campaign across multiple services, locations or areas of content.
Our Business SEO package provides a deeper level of planning, optimisation and ongoing support to help your website compete more effectively in search results.
Includes:
- Everything included in Growth SEO
- Wider keyword strategy
- Competitor research
- Service page and location page planning
- Content strategy and topic planning
- Blog and landing page recommendations
- Conversion-focused SEO improvements
- More detailed monthly reporting
- Ongoing strategy review
Best for: Businesses with wider goals, more competitive keywords, multiple locations or a larger website.
Flexible SEO support, built around your goals
Our SEO packages are designed to give you a clear starting point. The project scope will depend on the size of your website, the number of services or locations you want to target, the competitiveness of your industry and the amount of ongoing work required.
All SEO packages begin with a minimum 3-month commitment. SEO takes time to plan, implement, monitor and refine, so this gives us the opportunity to make meaningful improvements and begin building a clearer picture of what is working.
If your business needs a larger campaign, more content creation, additional location targeting or a more bespoke SEO strategy, we can tailor a package around your goals.
Our SEO process
Good SEO needs a clear plan, consistent action and regular review. Our process is designed to give your website the right foundations, keep improvements moving each month and adapt the strategy as we learn what is working.
Let's take a brief look at the process we go through and how we work with you to maximise results.
Discovery
Planning & Setup
We start by understanding your business, your website, your audience and the search opportunities that matter most.
This gives us a clear direction before any ongoing SEO work begins, so we can focus on the pages, keywords and goals most likely to support your business.
This includes:
- Reviewing your current website
- Understanding your business goals
- Researching relevant search terms
- Identifying key pages to improve
- Reviewing competitors and opportunities
- Checking technical SEO foundations
- Creating an initial SEO plan
Monthly Execution
Each month, we work through agreed SEO actions to improve your website, strengthen your content and build better search visibility over time.
This may include improving existing pages, writing new content, making technical updates and refining how your website is structured for search engines and users.
This includes:
- Optimising key service pages
- Improving page titles and descriptions
- Updating headings and page content
- Writing blog or service page content
- Planning new pages around target keywords
- Improving internal links across your website
- Supporting Google Business Profile improvements
Action
Reaction
Reporting and Adapting
SEO is not a one-time task. We review progress regularly so we can understand what is improving, where new opportunities are appearing and what needs further attention.
As your website develops and search behaviour changes, we adapt the plan to keep your SEO activity focused and useful.
This includes:
- Monthly performance reporting
- Reviewing keyword and visibility changes
- Checking website traffic trends
- Identifying pages that need improvement
- Finding new content opportunities
- Refining the SEO focus over time
- Recommending next steps for continued growth
Our digital marketing portfolio
We take pride in working across a range of industries, helping our clients to effectively reach their audience, communicate their brand and provide the tools to succeed online.
Working across a variety of industries, we have the true pleasure of exploring the different experiences, requirements and challenges brought by diverse audiences and businesses alike.
If you would like to take a look over more of our projects, please visit our portfolio.
What our clients say
The best measure of any project is the experience of the people behind it. Here's what some of our clients have to say about working with Watman Web.
Kieran at Watman Web designed a website for our support partnership in Telford & Wrekin (Thrive), giving us one central place for our customers to engage with and access services.
Kieran delivered a professional website on time and was easy to work alongside.
Thank you for the great collaboration.
Lee Herbert - Telford & Wrekin
I thoroughly recommend Watman Web Design, they were incredibly professional creating my business website; listening attentively to my brief and implementing it so creatively, they captured the true essence of my Fitness and Wellbeing venture and since its launch it has attracted a new audience for my business and more new clients. Many thanks!
Leanne Anderson - Compass Fitness
We have been using Watman Web Design since conception of our website.
They are always available to assist with any issues, excellent at providing ideas to improve our website, they listen to us and advise us on best ways forward and importantly, are always professional yet fun to work with.
Highly recommended.
Scott Lamont - LS4 Teamwear
11
Years in Operation128
Websites Launched211
Businesses Supported74
Brands BuiltLet's talk SEO
Want to know how SEO could help your business?
Request a call with Watman Web and we’ll talk through your website, your goals and the kind of search terms you would like to be found for.
Whether you need local SEO, ongoing growth or a more strategic campaign, we’ll help you understand the best place to start and what support may be right for your business.
Contact us on 01743 294 596
Or simply drop us your details in the form and we’ll get back to you to arrange a call.
Get in touch
Frequently Asked Questions
Some common questions we get asked about SEO which may be of interest to you.
