Karen Fleming
Leadership & Team Facilitator
B2B - Business Services Brochure Website
Project TypeA flagship website designed to reflect experience, trust and clarity
We have had the pleasure of working with Karen over several years across a number of projects, but this website gave us the opportunity to create something much more complete.
The aim was to design and build a flagship online presence that truly reflected Karen’s depth of experience, the quality of her work and the value she brings to business leaders, teams and organisations.
We worked closely with Karen to create a stylish, professional and easy-to-use website that clearly communicates who she is, what she offers and how her services support clients. The structure focuses on the challenges her audience may be facing, the goals they want to achieve and the outcomes Karen helps them work towards.
About Karen
Karen brings more than 30 years of hands-on experience to the world of learning, development, leadership and team performance.
She designs and delivers highly targeted learning and performance solutions for CEOs, managers, leaders and teams, working closely with businesses and SMEs to create meaningful outcomes in the workplace.
Karen has supported entrepreneurs, business leaders and teams across Europe, Asia, America and the Middle East, and also holds a fellowship with the Association for Coaching.
Clear goals, Strong outcomes
The brief was to create a website that presented Karen’s services with confidence, warmth and clarity, while making it easy for visitors to understand how she can support them.
The site needed to communicate Karen’s expertise without becoming overly complex, guide users through her key services and create clear routes for potential clients to make an enquiry.
Key goals included building trust, explaining the value of Karen’s work, showcasing client feedback and creating dedicated pages for each core service area.
Build Trust
Create a professional online presence that reflects Karen’s experience, credibility and long-standing work with business leaders and teams.
Communicate expertise
Present Karen’s services in a clear and accessible way, helping visitors quickly understand the support available.
Guide visitors
Structure the website around the needs of the user, with clear pathways through services, outcomes, testimonials and contact points.
Drive enquiries
Make it simple for potential clients to get in touch through clear calls to action and direct enquiry forms.
A client focused website that communicates value and drives enquiries
We created a polished brochure website that combines strong visual design with a clear content structure, helping Karen’s audience understand her services and take the next step with confidence.
Dedicated landing pages were produced for each type of service, giving every key offering its own focused space. These pages explain the problems Karen helps solve, the goals of the process and the outcomes clients can expect.
The site also includes direct contact forms, a strong testimonial presence and a carefully considered mix of photography, video, iconography, typography and graphic styling to support the overall brand experience.
Brochure Website
A clean, professional site that introduces Karen and her services with clarity
Service Pages
Dedicated landing pages that explain each offering and the outcome clients can expect
Brand-Led Presentation
Design and content that reflect Karen's warm, approachable and professional brand
User Journey
A simple, friendly process to inform the user, encourage enquiries and turn visitors into clients
Built with visitors at the forefront of the online experience
The website was designed to perform smoothly across desktop, tablet and mobile, giving users a clear and consistent experience on every device.
Built within a flexible CMS, the site gives Karen the tools to manage and update content over time. It is also hosted on our high-speed servers, supporting strong performance, reliability and effective delivery across the website.
The finished site includes responsive design, clear service navigation, SEO foundations, analytics support, client testimonials and direct enquiry routes.
System Features
Responsive Design
CMS
Clear User Journey
SEO Foundations
Analytics & Reporting
Fast Load SpeedBrochure Features
Service Pages
Contact Forms
News & Blogs
Testimonials
File Downloads
Video MediaA look at the website in action
“Watman Web understood exactly what I needed and created a website that reflects my work clearly and professionally.”
Karen Fleming
Leadership & Team Facilitator
A professional website built around Karen’s expertise
The finished website gives Karen a stronger, clearer and more polished online presence, designed to reflect the quality of her work and make it easier for potential clients to understand how she can help.
It presents her services with confidence, supports trust through client testimonials and creates a smooth journey from discovery through to enquiry.
Stronger Brand Presence
A more complete digital platform that reflects Karen’s experience, personality and professional value.
Clearer Service Communication
Dedicated content and landing pages that make Karen’s services easier to understand and explore.
More Confident Enquiries
A focused user journey with clear calls to action and simple ways for potential clients to get in touch.
Let's talk Websites
Designed around people. Built around partnership.
Whether you're planning a new website, refreshing your brand or exploring ways to strengthen your online presence, we'd love to hear about your organisation and your goals.
We'll take the time to understand what makes you unique and work with you to create the right solution for your audience.
