Clear, collaborative and built around your goals.
Every project begins with understanding. Before we design, build or recommend a solution, we take the time to learn about your business, your audience and what you want your website to achieve.
Our process is designed to keep things clear from the first conversation through to launch, giving you space to share ideas, review progress and shape the project with us at every stage.
From research and planning to design, development, training and go-live, we work with you step by step to create a website that feels purposeful, practical and ready to support your business online.
Discovery
Research & Specification
At this first stage, our aim is to understand everything about you and your business.
We will discuss your ideas, website requirements and goals to gain a complete picture of what we need to achieve from your project.
Following this, we engage in market and industry research, competitor analysis and demographic exploration to put together a specification and proposal for your project.
During this initial stage, we work with you to;
- Understand your business, services and industry sector
- Outline your target audience and competitors
- Breakdown your current online presence and key avenues for promotional activities
- Establish website key features and requirements
- Produce a specification of your website and content management system
- Identify project cost, terms and timescales
Once we have agreed the specification and the project has been actioned, we can officially welcome you on board and get stuck into the first stages of development.
Planning, Concept & Design
Now the really exciting part starts. Drawing from our initial research, we now work with you to plan the structure of your website and start the design process.
We share with you a development platform link on which you can see your website being built, discuss and provide feedback at each stage.
During this stage, we will work together to;
- Produce the initial design, branding and colour scheme for your website
- Build the initial layout and structure to demonstrate the user experience and website flow
- Decide on the navigation and core page types required
- Plan your content creation with you, and what needs to be produced for your pages
- Select appropriate imagery and media content
- Choose the right fonts, sizing and display style
- Evaluate the initial concept in line with the project goals
In summary, this stage is dedicated to the design, look and feel of the website. This allows us to see the core features in the context of your branding and gain a true reflection of the user experience.
Creation
Construction
Build & Development
Once we have our initial concept in place, we will proceed to build and integrate all of the key features and functionality required for the website.
This will all be done on the live development link, allowing you to test, discuss and provide feedback as we work.
The development stage includes;
- Core features such as ecommerce, booking systems, blogs and directories will be built into the website
- The website will be fully integrated onto your Content Management System
- Registration processes, account areas and user processes will be implemented
- The website will be developed and adapted for responsive display across mobile and tablet devices
- All processes will be tested and reviewed together as part of this process
- We will discuss and implement feedback to finalise the complete working flow of the website
Seeing your ideas come together into a fully functional website is one of the most exciting parts of this process. Communication is key and we value your input at every stage.
Content & Training
Once your website is built, it's time to get you behind the wheel.
This is where we introduce you to your admin area and work with you to get your website populated with all of your content.
During this stage, we will;
- Provide 1 to 1 Training - either in person or via telephone on screen share
- Advise on content structure, keyword research and optimisation
- Help with SEO - to ensure you can effectively communicate your content purpose and intention to users and search engines
- Assist with page layouts and optimal content placement and user experience
- Furnish you with online guides, resources and checklists to assist with your website management
- Review content pages with you to make sure your content is being delivered in the most effective way possible
Whilst you become a website pro and populate your website with content, we will work with you to ensure you achieve the look and feel for your content, service and product pages.
Preparation
Website Launch
Launch & Go Live
Once your website is populated with your content, it's time to begin your website launch.
Our launch process includes;
- Moving your website to the live server under holding page.
- Comprehensive live testing of all features, functions and processes.
- Design evaluation and responsive testing.
- Implementing feedback and required modifications.
- Ensuring your website is optimised for search engines
- Review with you, your marketing and promotional plans
- Submission to major search engines for indexing
- Installation of Google Analytics, allowing you to monitor traffic and behaviour on your website
- Pressing the button for the big reveal and launching your website to the online masses
We will be with you through every step of your scheduled website launch, ensuring that you have any assistance you require as well as help and support moving forward.
Let's build something designed around people.
Every great project starts with a conversation. Tell us about your business, your ideas and what you'd like to achieve, and we'll help you shape the right solution from there.
We'll guide you through every step of the process, keeping things clear, collaborative and focused on your goals from day one.
What our clients say
The best measure of any project is the experience of the people behind it. Here's what some of our clients have to say about working with Watman Web.
Kieran at Watman Web designed a website for our support partnership in Telford & Wrekin (Thrive), giving us one central place for our customers to engage with and access services.
Kieran delivered a professional website on time and was easy to work alongside.
Thank you for the great collaboration.
Lee Herbert - Telford & Wrekin
I thoroughly recommend Watman Web Design, they were incredibly professional creating my business website; listening attentively to my brief and implementing it so creatively, they captured the true essence of my Fitness and Wellbeing venture and since its launch it has attracted a new audience for my business and more new clients. Many thanks!
Leanne Anderson - Compass Fitness
We have been using Watman Web Design since conception of our website.
They are always available to assist with any issues, excellent at providing ideas to improve our website, they listen to us and advise us on best ways forward and importantly, are always professional yet fun to work with.
Highly recommended.
Scott Lamont - LS4 Teamwear
11
Years in Operation128
Websites Launched211
Businesses Supported74
Brands BuiltLet's talk
Designed around people. Built around partnership.
Whether you're planning a new website, refreshing your brand or exploring ways to strengthen your online presence, we'd love to hear about your organisation and your goals.
We'll take the time to understand what makes you unique and work with you to create the right solution for your audience.
Get in touch
Frequently asked questions
Some common questions we get asked about web design and development which may be of interest to you.
